The African Biotrade Festival (ABF) was staged once again in 2025 in Sandton, together with the Organic & Natural Expo and the Sustainable Hospitality Expo. The ABF focuses on indigenous African plant-based ingredients and products for food, health, and beauty, aiming to connect global and local markets. It is hosted by South Africa’s Department of Forestry, Fisheries and the Environment (DFFE), through the BioPANZA initiative with the Department of Trade, Industry and Competition (the dtic) and the Department of Science, Technology and Innovation (DSTI). The BioPANZA initiative aims to develop and strengthen the local biodiversity-based economy by establishing various clusters of activity – sustainable supply, market access, innovation, policy and legislation and a finance and technical framework. By bringing various government departments together it is hoped to unlock more of the potential of SA’s megadiverse biodiversity to benefit people and nature alike.
The ABF is organised in collaboration with the Organic & Natural Products Expo Africa, with close participation and supporting funding of the GIZ ABioSA and BIA projects. The Organic & Natural Products Expo is supported by key industry bodies including the South African Organic Sector Organisation (SAOSO), the Health Products Association (HPA), and the Cosmetic Export Council of South Africa (CECOSA), and together with the African Biotrade Festival is currently the continent’s only dedicated event for the organic and natural products industry sectors. The combined event caters to trade buyers and consumers, showcasing local and international manufacturers, suppliers, importers, and exporters. The 2025 Sandton event was open to traders during the week and then opened to consumers on the weekend with some 4000 attendees estimated to have attended.
A conference venue alongside the Expo provided a platform for high-profile speakers from Government and academia through to business and market experts. Mr. Narend Singh, Deputy Minister of Department of Forestry, Fisheries and the Environment (DFFE), addressed the audience on sustainability, environmental stewardship, and the importance of collaboration in building a healthier planet. The Expo also hosted and celebrated the official launch of BioPANZA.
A series of vibrant presentations and activities in the workshop areas focused on various topics and initiatives. A session was centred on the regional Marula biotrade sector which is set to bring benefits from this very versatile fruit to rural communities. Participants were briefed on the progress of the current compilation of a Novel Food application to introduce the Marula fruit into the EU as well as R&D activities at local universities.
Over 60 micro, small and medium enterprises from Southern Africa’s burgeoning indigenous ingredients sector attended the Expo to showcase their quality health, consumer and skincare products infusing traditional African knowledge with modern innovation. These innovations are ripe for uptake in Africa and globally.
A special moment was celebrated when the industry wide benefit sharing agreement for the Honeybush industry was signed between the traditional knowledge holders – the South African San and National Khoisan Councils – and the South African Honeybush Tea Association (SAHTA). This follows in the footsteps of the Rooibos and Buchu industries and paves the way to achieve global compliance and expanded access to markets.
The Southern African Botanical Products Association (SABPA), who is an Organic & Natural Expo partner, shared an Informational Booth with other botanical industry associations. Ulrich Feiter of Parceval who represented SABPA at the Expo and on the booth, said “The 2nd African Biotrade Festival presents an invaluable opportunity for the Southern African biodiversity-based economy to showcase itself to a wider audience. The level of enthusiasm and innovation at grassroots and industry level is encouraging: this sector is here to expand and make a difference in the life of rural communities by researching and developing products for local and international markets”. The general feeling is that awareness of Southern African Botanicals is growing, albeit slowly, but there is still much work to be done by Business Support organizations such as SABPA in the Biotrade Sector.
